We all hear that stories are powerful—but do they actually bring in sales? In this episode of Strategic Storytelling, I  break down how stories make money for your business, both indirectly (as a smart marketing tool) and directly (by increasing conversions). You'll learn what makes a story profitable, how to align your storytelling with strategy, and what to avoid if you don’t want your content to fall flat. Whether you're writing a landing page, planning a campaign, or building your brand, this episode will show you how to use stories not just to entertain, but to earn. What You’ll Learn: The difference between “fun to tell” and strategic stories How stories can help you plan, clarify, and position your business What makes a selling story and how to craft one How storytelling keeps you from killing the sale by being too pushy  Tips to use storytelling to connect with your audience’s “before” picture Resources Mentioned: Cast the characters for your selling story From Story Telling to Story Selling: Tell your selling story Find your client's backstory Story-Driven Planning Workbook Podcast on Story-Based Strategy Work With Me: Need feedback on your story, landing page, or website? I offer personal video reviews so you can get fast, thorough, fluff-free feedback.  Click here to learn more and sign up. Connect With Me: Website: https://cathygoodwin.com Subscribe & Review: If you enjoyed this episode, please subscribe and leave a review on Apple or Spotify. It helps others discover the power of strategic storytelling.

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