It seems like every brand has jumped into cause or purpose-based marketing. Which begs the question - am I missing out if I don’t? The truth is “doing good” is definitely one way to differentiate and give people a reason to choose you. But, it can also be detrimental to your brand and business if certain rules aren’t followed. This Quick Hit defines Cause Marketing vs. Purpose Marketing and gives you lots of examples of who did it right and who did it wrong. Catch the full episode here: https://www.forthright-people.com/podcast/episode/1a78189e/4-guidelines-for-effective-cause-and-purpose-based-marketing

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