The Hero. The Caregiver. The Everyman. You might have heard of brand archetypes. But what actually are they? And how do you use them effectively? Brand archetypes emerge from a sound understanding of the brand, and most brands have more than one archetype. You can use them effectively by aligning on their use within your organization and investing in tools to bring them to life. It can be a difficult subject, but we came prepared with the examples and analogies you need to make your own brand archetypes come to life.
And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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