Your sub-brands can pack a serious punch for your business - when you use them correctly with your primary brands. How do you get your brands to work together like a family? It comes down to a strong brand architecture. In this episode, you’ll learn how empowering your sub-brands gives each sub-brand a “home” under the master brand, its own visual and verbal toolkit for strategy creation, unites the sub-brands and creates success criteria, and allows for cross-promotion. You’ll also discover how to approach brands that make vastly different revenue, what to do with brands that don’t fit, and how to decide if new brands would fit.
And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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