In this episode, we discuss brand as a key means for differentiation in a crowded category. Brand is THE starting place for any company to build the right emotionally-led foundation to connect with consumers. And it is those emotional connections that when built authentically, drive consumers to choose you more often, indefinitely. Joining us for this episode is Andy Snyder, Brand Manager at Rhinegeist Brewery, to speak to the use of brand in arguably one of the most crowded categories today, craft beer.
And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: Forthright-People.com.
This episode is sponsored by Profound Performance. Need an inspiring leadership keynote, delivered virtually or in-person? Do you need leadership training, delivered in micro-learning doses or as a complete program? Go to profoundperformance.store today for a menu of options to motivate or train your leaders and employees.

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