Influencers and partnerships can be super helpful to brands and businesses. First, they can bring instant credibility through their endorsement. Second, they have a platform of engaged fans, which can add significant reach to a brand’s message. But leveraging influencers and partners needs to be thought through strategically, as you will be making an investment here. In this episode, we give you 4 Tips for Using Influencers Effectively so that you can make good choices and translate your investment into business results. We end with a case study of an influencer campaign Anne led while on the Downy brand at P&G.  
And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: Forthright-People.com.
This episode is sponsored by Profound Performance. Need an inspiring leadership keynote, delivered virtually or in-person? Do you need leadership training, delivered in micro-learning doses or as a complete program? Go to profoundperformance.store today for a menu of options to motivate or train your leaders and employees.

Ver todos los episodios