In this episode of Straight to Voicemail, host Amanda Smith connects with Ari Yablok, Head of Brand at Island, to pick his brain on the deeper meaning of brand-building. From the beginning stages of building Island’s identity to focusing content on productivity and enablement, Ari reveals how brand strategy and content work hand-in-hand to shape a company's narrative and differentiate it in a competitive market.In this conversation, you’ll hear about:Ari’s take on how brand is the “soul” of a companyThe connection between brand strategy and content creationWhy content must go beyond generic conversations to make a real impactHow Island’s content strategy focuses on productivity over traditional cybersecurityJump into the conversation: (00:00) Meet Ari Yablok (01:12) The soul of a brand and its core identity (02:49) How brand strategy drives content choices (03:34) Differentiating Island’s voice in the cybersecurity space (04:38) Ari’s advice on aligning brand and content strategy

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