In the world of marketing, timing is everything. To get the best results, you need a plan.Most are familiar with outbound and inbound marketing strategies, but a relatively newer strategy is "nearbound marketing."Nearbound marketing emphasizes delivering the right message to the right audience at precisely the right moment. By leveraging your existing relationships, you can tailor your messages to resonate with your audience on a deeper level. This personalization increases the likelihood of your message being received positively.Ed Marsh is a growth and strategy consultant and the founder and principal of Consilium Global Business Advisors. In this episode of Straight Talk!, he discusses nearbound marketing and the value of partnering with like-minded but non-competitive companies and organizations that can help generate leads and new business.

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