For a long time, sales have been all about the money, closing deals, and hitting targets. But today, our guest completely reversed that idea! Join Deborah as she talks with Ronda Berns about the power of a customer-centric sales approach. Get ready to rethink everything you thought you knew about sales because this episode will change how you do business forever! Stay tuned! Here are the things to expect in the episode:Ronda's journey into sales.The importance of a customer-centric approach and what that really looks like.Practical tips for nurturing genuine relationships with clients.Why follow-up is critical to business and sales success.Negotiation techniques that prioritize adding value over simply lowering price.And much more! About Ronda:Ronda Berns, principal, trainer, and coach of Ronda Berns Sales Consulting & Coaching, has over 30 years of sales leadership experience across corporate and non-profit sectors. Through her sales training and coaching programs, she empowers solopreneurs, entrepreneurs, and sales teams to master customer-centric sales techniques, providing a framework to identify and connect with ideal clients and build long-term relationships. Ronda’s unique approach to sales inspires her clients to grow, thrive, and excel in their businesses. Connect with Ronda Berns!Website: https://www.rondaberns.com/LinkedIn: https://www.linkedin.com/in/rondabernsSales Training Program: https://www.rondaberns.com/sales-strategy-and-skills-training-for-success Book Recommendation:How to Win Friends and Influence People by Dale Carnegie  
Connect with Deborah Kevin:Website: www.deborahkevin.comSubstack: https://debbykevin.substack.com/Instagram: www.instagram.com/debbykevinwriterLinkedIn: https://www.linkedin.com/in/deborah-kevin/Book Recommendations: https://bookshop.org/shop/storytellher Check out Highlander Press:Website: www.highlanderpressbooks.comTikTok: https://www.tiktok.com/@highlanderpressInstagram: https://www.instagram.com/highlanderpressFacebook: https://www.facebook.com/highlanderpress 

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