If you're looking to blend creativity with strategy and create a media-first brand, this episode is for you.I'm joined by Alexa Phillips, writer, brand strategist, and founder of Bright Eye Creatives, a Seattle-based creative studio helping creatives monetize their zone of genius and build sustainable businesses. With nearly a decade of experience working with Fortune 500 brands, startups, and creative entrepreneurs, Alexa shares her expertise in content marketing, brand strategy, and building authentic connections.In this episode, we're chatting:How to discover your "zone of genius" and leverage it in your businessThe importance of aligning your brand vision with your goals for authenticity and sustainabilityMedia-first brand strategy and why it’s the future of content marketingTips for balancing creativity with strategy to create compelling, impactful contentThe role of storytelling in brand building and how to use your personal interests to shape your strategyOvercoming fears and mindset challenges when starting out with content creationRepurposing content effectively to maximize reach and engagementConnect with Alexa Phillips:Musing to MonetizedBrand Realignment WorkbookInstagramCreatives Anonymous NewsletterMoney MovesConnect with me:WebsiteInstagramLinkedInCheck out my servicesEpisodes you may like:Website Mistakes to Avoid and SEO Strategies to Implement with Jess FreemanThe Digital Marketing Framework That Will Help You Tell Better Stories with Cyndi Zaweski

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