Last week, we were listening in on the Round Table conversation that I had with David Paull and Kristina Henkai about the Investigator. David talked about behavioral storytelling, breaking it down into the practical RESPCT framework. On this episode, we pick back up with the second half of the conversation and dive into the necessary practice of continually asking yourself  “but why” within your business.  In my own business practices, this question is something we’re constantly asking and digging deeper on so that as we push out content, write copy, create events, or help clients, we’re operating from a deep understanding of what’s needed and why it matters.  Listen in on how you can implement this right away to see results and gain clarity and traction in your own business.

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