Stop waiting for a bigger audience to start acting like you matter. We dive into what actually creates influence, showing up as yourself, setting clear goals, and shipping useful work, and why connection beats polish every time. Ana Xavier, journalist turned podcast strategist, shares how moving across countries, learning in public, and trusting her natural style helped her build a durable presence without chasing vanity metrics. We unpack why a calm, direct-to-camera message can outperform a hyper-edited reel, and how to turn your podcast into a practical engine for opportunities.Together, we map seven specific ways a podcast can serve your goals: as a skills lab, a career-change bridge, a content engine for clips and newsletters, a networking tool that bypasses gatekeepers, a value-led sales channel, an SEO magnet, and a platform for real thought leadership. You’ll hear how small, engaged audiences can open big doors with partners, what to say when you pitch, and how to structure episodes so your calls to action land without breaking trust. Expect grounded examples, clear frameworks, and a repeated reminder that being human beats being perfect.If you’ve stalled because you don’t “feel ready,” this conversation gives you the first mile markers: pick a goal, start small, learn out loud, and follow up like a pro. Influence is not a follower count; it’s a practice of service, clarity, and consistency. Subscribe for more creator strategy, share this with a friend who needs a push, and tell us: what’s the first step you’re taking today?

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