Get Ready to Lose Your Biggest Customer... and When you Do How to Keep the Doors Open! Every business has those one or two customers... the ones that represent most of your revenue... money... sales. Every business does not have a plan for when those customers leave. It happens. Customers close, they get sold and sometimes go bankrupt and stiff you with MILLIONS in receivables you will never collect. When this happens to your business, you better have a plan. One of the best plans is to actively fill the sales pipeline with new leads. Cultivate leads into paying customers. For the small business this is ONE of the reasons it is SO important to work ON the business.... You know the classic work on and not in the business. Work on the business, systemize filling the pipeline with leads, convert leads to customers and be willing to say NO to customers when it can be devastating to your business.

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