SHOW NOTES:SUMMARY: In this episode, Ricardo Gonzalez and Matt Zaun talk about why EVERY company needs a Culture Statement and what that entails.RICARDO GONZALEZ BIO: Ricardo is an expert in multi-cultural leadership and cultural communications.  He has consulted for many multi-national and Fortune 500 companies, and his goal is to help organizations and individuals develop healthy cultural mindsets and skillsets since this drives human connection, creativity, and collaboration.For more info, check out Ricardo here:https://ricardogonzalez.com/booksMATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun here:https://youtu.be/pflQtzgP7X0https://www.linkedin.com/in/mattzaun/https://mattzaun.com/ 

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