Peter and Aamon discuss the challenging and rewarding process of establishing a start-up business. Peter talks about the value of having mentors along the business journey, and how his strategic design consulting firm used a reframing approach to overcome business challenges during the pandemic.  Transcript available here. Mentioned in the episode:  reframing a problem into a design solution The Hard Thing About Hard Things  How I Built This  About Peter: Peter Gould leads a strategic design consulting firm based in Sydney, Dubai & Jakarta. Gould Studio advocates for Heart-Centered Design to create meaningful brands, cross-cultural understanding and transformative change.‍Over 20 years his engagements have included Apple, Google, United Nations, Greenpeace, Dubai Culture and a diverse portfolio from senior government projects to $300m start-ups. He is a recipient of the Stanford Certificate of Innovation & Entrepreneurship and has lectured Design Thinking at the University of Technology, Sydney. Peter’s personal journey has been a major influence on his creative vision for a globally-connected, like-hearted community.‍His contributions to design have resulted in international acclaim, including a major award from the UAE Vice-President.‍In 2020, Peter was appointed as an Australia for UNHCR Ambassador in recognition of his efforts supporting refugees. At the intersection of design, spirituality & entrepreneurship, Peter aims to inspire a global heart-centered design movement for a bright, shared future. You can follow Peter's projects  LinkedIn Instagram Produced by Aamon Sayed  Aamon has worked within the Social Work sector since 2012. His work experience adds sensitivity to interviews to create them in a culturally safe setting. As a podcast producer, Aamon explores the human condition, and how to make the world a more positive place through his podcast series AddLOVE.  Aamon's latest creative project is Untold Stories a photography series. To get involved follow Untold Stories on Instagram.  For insightful conversation follow @aamon_basha and subscribe to the AddLove podcast here.  To share your story, contact Rebecca at [email protected]  Intro and outro music by Gregor Quendel under a Creative Commons Attribution licence See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

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