ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Snake Oil in the PR business? Say it ain't so..."
Episode Synopsis
According to the Urban Dictionary, the term "Snake Oil" comes from the 19th century American practice of selling cure-all elixirs with false claims. On this week’s episode, award-winning public relations consultant Michelle Garrett helps us differentiate between good stories and strategies and the stuff sold in traveling medicine shows.Guest Michelle GarrettGarrett Public Relations, Columbus, [email protected] the show
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