The report shows two-thirds of senior leaders say they would describe their role as both marketing and communications but there’s a clear shift happening toward marketing. More focus on brand awareness, broader reach, building media relationships, and managing brand reputation.What does that mean for budgets in 2024? For content strategy? Muck Rack helps us understand the trends.Listen For4:14 The Roles of Marketing and Communications are merging6:21 How Budget is Being Allocated10:41 The Focus on B2B or B2C?12:38 Is Enough Attention Being Paid to Internal Communications?  Download the Muck Rack State of PR ReportGuest: Linda Zebian, Muck Rack senior director, communications and community LinkedIn Muck RackX | Instagram | LinkedIn | Threads | WebsiteRate this podcast with just one click Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategiesStories and Strategies WebsiteDo you want to podcast? Book a meeting with Doug Downs to talk about it.Connect with usLinkedIn | X | Instagram | You Tube | Facebook | ThreadsRequest a transcript of this episodeSupport the show

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