We all use mental shortcuts to make decisions. Those mental shortcuts are the reason that first sentence in this episode description is so short. Savvy marketers tap into these cognitive biases to influence out choices and drive success. In this episode, Nathan Yeung shares why understanding these shortcuts is crucial for creating effective marketing strategies and how trust and avoiding overconfidence play pivotal roles in winning over consumers.  Listen For4:21 Utilizing Availability and Accessibility Heuristics9:08 Channel Strategy and Consumer Habits11:35 Ethical Use of Cognitive Biases14:15 Trust and Overconfidence in MarketingGuest: Nathan Yeung, Find Your AudienceWebsite | Email | LinkedIn Rate this podcast with just one click Leave us a voice message we can share on the podcast  https://www.speakpipe.com/StoriesandStrategiesStories and Strategies WebsiteDo you want to podcast? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | ThreadsRequest a transcript of this episodeSupport the show

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