Double the output – but lose the human touch?From automating media monitoring and sentiment analysis to optimizing content and reshaping billing practices. AI tools are revolutionizing the PR landscape. But while AI can handle many tasks efficiently, there are critical areas where human creativity and emotional intelligence remain irreplaceable. It’s not all rosy predictions for AI and PR – there are very real challenges of AI adoption and the surprising inertia many in the field are experiencing. Listen For3:36 An example of AI Adoption Dramatically Increasing Productivity7:44 Why PR and Marketing Pros Will Need to Shift to Value-Based Billing15:29 AI Excels at Certain PR Tasks21:55 Authenticity Will Stand Out in an AI-Saturated World Guest: Michael SmartSubscribe to Michael's popular weekly newsletter on PR and AI tips  Rate this podcast with just one click Leave us a voice message we can share on the podcast  https://www.speakpipe.com/StoriesandStrategiesStories and Strategies WebsiteDo you want to podcast? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | ThreadsRequest a transcript of this episodeSupport the show

Ver todos los episodios