We want to hear from you https://podcast.storiesandstrategies.ca/surveyRate this podcast with just one click In many ways, the ground is shifting beneath our feet. PR professionals are shifting from traditional roles to becoming trusted advisors in a world where AI and data are reshaping the landscape. Generative AI and advanced analytics are changing the way PR pros build strategies, measure success, and influence public perception. But how can AI be used responsibly? How do we go beyond simple metrics to understand true impact? And what skills are essential in this new era of PR?Listen For7:38 Why PR Pros Must Shape AI Development13:41 Outcomes-based Dashboards. The Future of PR Analytics17:38 How PR Hiring Needs to Change in the AI Era19:03 Answer to Last Episode’s Question from Guest Raphael Labbe Guest: Adrian Cropley, OAM, FRSA, IABC Fellow, GCSCE, SCMPWebsite | Email | X | LinkedIn CSCE link to training offeringsCheck out Adrian’s podcastStories and Strategies WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | ThreadsRequest a transcript of this episodeSupport the show

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