In this episode, Amy Ebert discusses the significance of focusing on transformation rather than prevention in business, especially when creating high ticket offers. She shares insights on human procrastination and how it affects decision-making in seeking help. The conversation emphasizes the need for businesses to position themselves as specialists who provide radical transformations, rather than just preventive solutions. Amy provides actionable steps for crafting compelling offers that resonate with clients in deep pain, ultimately leading to premium pricing and successful business outcomes.Get our FREE “10x On Camera™” Video Series on Personal Branding, go to http://www.10xOnCamera.ComIntro music:Track: Good Times — Ason ID [Audio Library Release] Music provided by Audio Library Plus Watch:    • Good Times — Ason ID | Free Backgroun...  Free Download / Stream: https://alplus.io/good-times-ason-idOutro Music:Track: My Path — Next Route [Audio Library Release] Music provided by Audio Library Plus Watch:    • My Path — Next Route | Free Backgroun...  Free Download / Stream: https://alplus.io/my-path-nrSupport the show

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