In this episode, Vanessa and Peter delve into the evolving landscape of digital and AI integration, focusing on Generative Experience Optimization (GEO) as the next step beyond traditional SEO. They discuss the importance of making websites compatible with AI models like ChatGPT and the implications of tools like ChatGPT Atlas, which enhance user interaction with web content. We also look at new announcements from the likes of Vodafone as they roll out Microsoft Co-Pilot across the business. The conversation also touches on the significance of trust and the importance of maintaining authenticity in personal and professional branding amidst the rise of AI-generated content.Contact Peter:[email protected]://www.linkedin.com/in/peterspringett1/Contact Vanessa:[email protected]://www.linkedin.com/in/vanessahodges/

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