In this episode of Stop the Scroll, host Brianna Doe interviews Natalie Marcotullio from Novatic about building and managing a hybrid influencer and advisor program for B2B SaaS companies.=========================================Best Moments:(00:34) Introduction of guest Natalie Marcotullio and her role at Novatic(01:30) Overview of Novatic's hybrid influencer and advisor program(03:32) Criteria for selecting advisors and the importance of audience match(05:06) Structure of advisor deals and the benefits of starting with 3-month contracts(07:46) Tracking results and measuring word-of-mouth impact(10:55) Challenges in managing the program with a lean marketing team(14:00) Evolution of relationships with advisors over time(17:13) Approach to adding new advisors to the program(19:58) Tips for building an advisor program, including compensation structure(21:50) Final thoughts on creating meaningful relationships with advisors=========================================Guest BioNatalie Marcotullio is the Head of Growth and Operations at Novatic, where she focuses on helping SaaS companies improve their prospects' buying experience. As a two-time solo marketer for SaaS startups, Natalie has built and refined Novatic's hybrid influencer and advisor program over the past two years, growing it to include 13 different advisors.=========================================The Secrets to Thriving Creator-Brand PartnershipsIf you aren’t asking actual creators what they value when it comes to things like compensation, communication preferences, and other factors that lead to long-term relationships with creators, you need to start immediately.Thanks to impact.com (who sponsors this podcast), you can get this feedback for free from The Secrets to Thriving Creator-Brand Partnerships, a research report they created with the help of Adweek.To download the full report, go to http://impact.com/lp/bri to figure out how you can better collaborate and partner with creators you’re working with!

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