Episode TakeawaysAI tech is creating excitement and generating a lot of possibilities in the agency world.The pace at which AI is evolving and producing better results is both exciting and a little scary.There is a need to sift through the overwhelming number of AI tools and adopt the ones that are here to stay.AI is enabling individuals to become more self-sufficient and control the entire outcome of a project, creating more 'unicorns' who are skilled in multiple areas.AI is capable of generating high-quality images that are indistinguishable from real photos. AI tools like Mid Journey can be used in interior design to create mood boards and explore different design options.AI can generate visual references for client presentations, saving time and increasing efficiency.AI has the potential to enhance retouching and compositing in photography, allowing for seamless integration of AI-generated elements.Using AI in the creative process expands creative possibilities and helps avoid tunnel vision in design. Copying and running an image prompt multiple times can generate a variety of results.Refining and iterating on the initial results can help find the desired image.Adjusting the focal length can change the angle and composition of the image.AI-generated images offer flexibility and creative possibilities. AI imagery can be a valuable tool for designers, allowing them to quickly generate high-quality images.The results of AI-generated content are getting increasingly impressive, but there are still limitations and challenges to consider.Transparency with clients is important when using AI imagery in design work.AI-generated images are similar to stock photography in that they can be used by others and may not be exclusive to the creator.Using AI imagery can save time and allow for quick iterations and variations in design work.The use of AI imagery raises ethical considerations that should be taken into account.Chapters00:00 Introduction and Background04:15 Excitement and Fear of AI07:09 Rapid Advancements in AI08:19 The Pace of AI Development09:14 AI Empowering Creatives12:15 AI in Photography and Video Production15:16 Showcasing AI Projects25:11 Using AI for Brand Strategy26:28 AI for Mood Boards and Photo Shoots32:42 Efficiencies Gained from AI34:57 Benefits of AI in Creative Work36:20 Getting Sucked into a Rabbit Hole37:47 Lightning Challenge42:23 Exploring Different Lens and Focal Lengths45:08 Ownership of AI-Generated Images48:11 Creating Cinematic and Mood Boards51:35 Excitement for the Future of AI in Creative Work53:19 Personal Excitements54:27 mag-logo-end-bumper.mp4Learn more about MAGNETIC // https://magneticcreative.comAll Stoke Sessions Episodes // https://magneticcreative.com/stoke-sessions

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