In this episode of Stocked And Delivered, hosts Michael Goodman and Todd London are joined by a distinguished guest, Rita Ferris, the President of the National Retail Lumber Association (NRLA). As the lumber industry faces new challenges and opportunities, Ferris shares their expert perspective on the current state of the market, key trends, and career-defining adversity she and her team overcame.

Our conversation covers a wide range of topics crucial to anyone involved in lumber retailing and distribution. We dive into the future of lumber pricing, the evolving demands of customers, and the association's work to support businesses and promote growth in the sector.

Whether you're a seasoned industry veteran or new to the world of lumber, this episode offers valuable insights and practical takeaways to navigate the shifting landscape. Tune in for an engaging and informative discussion that explores the intersection of leadership, policy, and innovation in the lumber industry.

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