Listen "2. Still Not an Ideal Client"
Episode Synopsis
We test the advice "The riches are in the niches". In this episode, Fifa is in the hot seat. Her current entrepreneurship struggle is not having a "niche". We discuss the common approach to choosing a niche, and we propose an alternative perspective on niching that allows us to stand out as a unique service provider without shutting out potential clients.
ZARZA We are Zarza, the prestigious firm behind major projects in information technology.