ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Sharing Your Authentic Voice in Your Brand Message"
Episode Synopsis
In this episode, Lydia talks to Betsy Way, a brand and messaging strategist who works with new and aspiring entrepreneurs who want to bring their whole heart-centred selves into their business. Betsy had a very successful career in corporate America, developing message and content strategies for fortune 100 companies, but felt an undeniable feeling that she was meant for more. She launched her business "Storywell by Betsy" after the pandemic gave her a wake-up call that it was time to follow ...
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