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Listen "Week 8 - Persuasion Theory & Elaboration Likelihood"
Episode Synopsis
Week 8 (Mar 22) of COMM 226 - The Social Impact of Mass Media
This episode covers the various theories that try to explain the process of persuasion, especially the Elaboration Likelihood Model.
With instructor Stephen Warren
This episode covers the various theories that try to explain the process of persuasion, especially the Elaboration Likelihood Model.
With instructor Stephen Warren
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