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Listen "Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age by David Aaker"
Episode Synopsis
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Title: Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age
Author: David Aaker
Narrator: Ward Paxton
Format: mp3
Length: 8 hrs and 27 mins
Release date: 06-15-20
Ratings: 5 out of 5 stars, 5 ratings
Genres: E-Commerce
Publisher's Summary:
Owning Game-Changing Subcategories outlines the path to finding, managing, and leveraging new subcategories. In the digital age, the path has been made wider, shorter, and more frequently traveled. Throughout, David Aaker discusses certain aspects of the digital age that alter this path, such as E-commerce providing fast, inexpensive market access bypassing the cost of gaining distribution into storefront retailers or creating personal sales teams and social media and websites enabling communication on steroids in comparison with traditional use of advertising or events.
Title: Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age
Author: David Aaker
Narrator: Ward Paxton
Format: mp3
Length: 8 hrs and 27 mins
Release date: 06-15-20
Ratings: 5 out of 5 stars, 5 ratings
Genres: E-Commerce
Publisher's Summary:
Owning Game-Changing Subcategories outlines the path to finding, managing, and leveraging new subcategories. In the digital age, the path has been made wider, shorter, and more frequently traveled. Throughout, David Aaker discusses certain aspects of the digital age that alter this path, such as E-commerce providing fast, inexpensive market access bypassing the cost of gaining distribution into storefront retailers or creating personal sales teams and social media and websites enabling communication on steroids in comparison with traditional use of advertising or events.
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