Blue Ocean Strategy, Expanded Edition by W. Chan Kim, Renee Mauborgne

14/07/2020 8h 43min
Blue Ocean Strategy, Expanded Edition by W. Chan Kim, Renee Mauborgne

Listen "Blue Ocean Strategy, Expanded Edition by W. Chan Kim, Renee Mauborgne"

Episode Synopsis

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Title: Blue Ocean Strategy, Expanded Edition
Author: W. Chan Kim, Renee Mauborgne
Narrator: Roger Wayne
Format: mp3
Length: 8 hrs and 43 mins
Release date: 07-14-20
Ratings: 4.5 out of 5 stars, 744 ratings
Genres: International
Publisher's Summary:
In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.