On election day, I stumbled upon an article that described presidential candidates’ newfound ability to influence voters with big data. Not health, financial or sensitive data, but data from loyalty cards, gym memberships etc.
Rather than a financial exchange as the end goal, the purpose of using big data to influence end users would be for a vote on November 4th.
What a fascinating use of data!
I had to get responses from the Inside Out Security Show panel – Cindy Ng, Kilian Englert, Mike Buckbee, and Forrest Temple. They engaged in a lively discussion on the pros and cons of leveraging big data in a presidential election, the significance of data integrity, as well as the controversies on the ability to re-identify anonymized data.
Lastly, in our “Tool for Sysadmins” segment, Buckbee shares PowerForensics. By the way, we also discuss when it’s worthwhile to script and when it’s worth forking over a check to get security done right.
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