022: Evan Jacobs - Creating an Unmatched B2B Marketing Message

State of Customer Storytelling
18/04/2022 40 min

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Episode Synopsis

Today on the show we’re talking with Evan Jacobs, Head of Customer Marketing at Chainalysis.

Evan shares tips on partnering with your customer success team and being a bridge between marketing and customer success. We talk about capturing customer stories in traditionally challenging industries, the power of video, creating atomized, snackable content, and much more.

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