019: Adam New-Waterson - The Science Behind Customer Videos That Sell

State of Customer Storytelling
28/03/2022 46 min

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Episode Synopsis

Today I’m speaking with Adam New-Waterson, a Fractional Executive at HYE Partners.

Adam and I talk about the tradeoffs between short-form and long-form content, and why long-form content is still important. We discuss the best time to capture customer content, and how to use that content to expand into new markets.

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