016: James Lustenader - Are Your Customer Videos Effective?

State of Customer Storytelling
07/03/2022 40 min

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Episode Synopsis

With me today on the show is James Lustenader, Senior Customer Advocacy Manager at Planview.

I talk with James about how micro-content video testimonials are revolutionizing traditional sales funnels. James shares his thoughts on the persuasion power of customer videos, how to capture great customer testimonials in a virtual setting, what metrics to look at to measure your strategies’ effectiveness, and much more.

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