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Listen "010: David Coates - Developing a Successful Customer Storytelling Strategy"
Episode Synopsis
My guest today is none other than David Coates. David is the Director of Customer Marketing at Forter. Previously, he was the Director of Customer Marketing at Iron Mountain.
On today’s show, David shares his wisdom for creating an effective customer marketing strategy. We talk about what customer advocacy is all about, and why it matters. We also talk about the principles for having great relationships with your customers, how to create and market great customer stories, and much more.
On today’s show, David shares his wisdom for creating an effective customer marketing strategy. We talk about what customer advocacy is all about, and why it matters. We also talk about the principles for having great relationships with your customers, how to create and market great customer stories, and much more.
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