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Listen "003: Harsha Kalapala - Why Video Testimonials Make Buyers’ Decisions Easy"
Episode Synopsis
Harsha Kalapala is Sr. Director of Product Marketing & Brand at TrustRadius. TrustRadius is a marketing data platform and review site for business technology. TrustRadius provides reliably unbiased reviews, so buyers can make confident product buying decisions.
In this episode Harsha and I talk about B2B sales, and why customer storytelling is crucial for reaching and influencing buyers. We talk about how customers make their purchasing decisions, and how to market and position your brand to get more sales. Harsha and I also talk about the best ways to establish trust with buyers, and much more.
In this episode Harsha and I talk about B2B sales, and why customer storytelling is crucial for reaching and influencing buyers. We talk about how customers make their purchasing decisions, and how to market and position your brand to get more sales. Harsha and I also talk about the best ways to establish trust with buyers, and much more.
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