In today's Startup Therapy Podcast, Wil and Ryan discuss the topic of building a “big business”. Scaling rapidly can lead to market dominance and attract investors, but it also involves higher resource demands and potential pitfalls. On the other hand, building a profitable and sustainable business may allow for steady growth, reduced risks, and long-term viability. By reevaluating goals and priorities, founders may discover the benefits of a steady and enduring approach that aligns with their vision and values. So what’s it going to be? Are you going to go big or go home? Or are you going to go steady and go long?Sign up for the Startups Newsletterhttps://www.startups.com/newsletterResources:Startup Therapy Podcast https://www.startups.com/beginJoin our Network of Top Founders Check in with us on LinkedIn | Wil Schroter | Ryan RutanWhat to Listen For00:00 Intro01:24 You don’t need to make a “big business”06:13 Who is this big enough business for?09:51 Building a profitable business is much easier to achieve13:01 Focus on your actual goal15:35 The path to freedom19:23 When people belittle more money24:02 Think about sustainability instead26:23 The probability to build a big business is insanely small28:23 Dimes vs. Dollars businesses31:46 The dangers of aiming too high34:01 Goals and metrics when it comes to scaling a business40:13 Problem-solving and resource efficiency in startups43:02 Stop pleasing investors

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