In today's Startup Therapy Podcast, Wil and Ryan talks about the importance of generating revenue and being willing to do whatever it takes to move a startup forward. They discuss why it's crucial for entrepreneurs to prioritize generating income and share insights on how to overcome challenges in achieving financial sustainability. Sign up for the Startups Newsletterhttps://www.startups.com/newsletterResources:Startup Therapy Podcast https://www.startups.com/beginJoin our Network of Top Founders Check in with us on LinkedIn | Wil Schroter | Ryan RutanWhat to Listen For00:00 Intro00:18 Difference between good and bad revenue01:34 Unexpected opportunities05:22 Prioritizing cash flow in the startup journey08:43 The importance of runway11:43 Focusing on startup survival 13:31 Reality of startup timelines15:00 Why surviving matters more than speed17:03 Overcoming self-imposed barriers18:53 The value of paid product discovery22:00 Learning through services24:18 Building MVPs that truly deliver value26:10 How side gigs can propel your startup forward30:36 Sacrifice and success35:13 Willingness x Hard Work = Cash

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