In today’s Startup Therapy Podcast, Wil and Ryan talk about selling a founder’s vision. The real struggle lies in convincing people that your vision, your idea can solve an existing problem. Startups often fail when the customers who are supposed to benefit from the product do not understand how it can serve their needs. Sign up for the Startups Newsletterhttps://www.startups.com/newsletterResources:Startup Therapy Podcasthttps://www.startups.com/beginJoin our Network of Top Founders What to Listen For00:00 Intro00:51 Back at a time when people ask: “What the hell is an internet?”06:15 It won’t matter what you’re selling if the approach isn’t relevant08:50 Ask yourself: “What problem are you solving?”14:57 Founders often fail to set the problem that could potentially solve itself19:14 Looking back into a business proposal that addressed an unrelatable problem22:53 It’s essential to consider who you’re talking to when presenting your vision26:49 The people you bring in will have a major definition of the company’s future28:46 Be ready to explain how your vision will benefit others31:25 If you can’t clearly define the problem, you can’t move forward36:26 Do not assume that people can easily connect the dots

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