In this episode of Startup Therapy, Ryan Rutan and Will Schroeter challenge the startup world's focus on big exits and venture capital. They highlight the benefits of cash-flowing businesses, showing how consistent profits can lead to financial security. Using real examples, they explain how making $10K a month can be as powerful as having millions in the bank—emphasizing sustainable growth and long-term success.Sign up for the Startups Newsletterhttps://www.startups.com/newsletterResources:Startup Therapy Podcast https://www.startups.com/community/startup-therapyWebsitehttps://www.startups.com/beginLinkedIn https://www.linkedin.com/company/startups-co/Join our Network of Top Founders Wil Schroterhttps://www.linkedin.com/in/wilschroter/Ryan Rutanhttps://www.linkedin.com/in/ryan-rutan/What to listen for:00:19 The Value of Consistent Cash Flow01:23 Examples of Profitable Local Businesses03:37 The Misconception of Startup Exits03:49 Real-Life Stories of Successful Small Businesses06:16 The Broken Narrative of Startup Wealth07:26 Reevaluating Business Success Metrics09:05 The True Value of a Profitable Business09:38 Calculating the Financial Impact13:20 The Reality of Business Exits18:09 Replacement Value vs. Exit Value19:14 The Value of Experience and Pre-existing Solutions19:39 Cash vs. Business Value: A Deep Dive20:21 Real-life Examples of Business Growth23:34 Risks and Rewards of Running a Business27:12 The Importance of Consistent Earnings34:54 Long-term Value and Compounding Effects

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