The realities of evolving a startup. Ryan and Will discuss how the first idea is rarely the final solution, sharing insights on how to navigate the pivoting process. Using Uber and their own experiences at startups.com as examples, they explore the dangers of clinging to an initial plan and the importance of staying open to change. They also touch on overcoming ego, internalizing market feedback, and avoiding self-sabotage to ultimately achieve a more successful and fulfilling business.Resources:Startup Therapy Podcast https://www.startups.com/community/startup-therapyWebsitehttps://www.startups.com/beginLinkedIn https://www.linkedin.com/company/startups-co/Join our Network of Top Founders Wil Schroterhttps://www.linkedin.com/in/wilschroter/Ryan Rutanhttps://www.linkedin.com/in/ryan-rutan/What to listen for:00:51 The Myth of the Perfect Plan02:04 The Uber Example: Evolving Business Models03:55 The Importance of User Feedback04:48 Facing Investor Expectations07:44 Ego vs. Agility in Decision Making08:47 The Afford It Story: Lessons Learned13:21 Conclusion and Final Thoughts13:53 The Original Plan and Its Challenges14:25 Admitting Mistakes and Moving Forward15:10 Evolving as a Founder15:58 The Birth of Startups.com17:26 Learning from Market Feedback20:45 Detaching Ego from the Product23:14 The Importance of Adaptation

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