In this episode, Mitchie and Amaury will unpack the importance of defining and understanding your target audience, and how to achieve it in order to build and provide a product people will be ready to pay for.  Show notes How to start knowing your customer How to get started with persona canvas How to start identifying what your customers are going to be What a customer journey map is What customer stories are How to start building a relationship with your client How to start the process of communicating How to you define your customer needs How to use techniques like Value Proposition Canvas and Business Model Canvas How to segment your customers What are other ways to communicate with them The importance of measuring and some tools you can use Links  Persona canvas - https://outoftech.com/how-to-turn-an-idea-into-a-startup-specification/ Customer journey map - https://outoftech.com/8-key-components-for-great-technical-specifications/ Best practice to build happy customer experience - https://outoftech.com/best-practice-build-happy-customer-experience/ RightMessage - https://rightmessage.com/ Episode 3: What startups WANT vs what they NEED - https://myctofriend.co/3 Value Proposition Canvas - https://outoftech.com/value-proposition-canvas-giving-customers-want/ Business Model Canvas - https://en.wikipedia.org/wiki/Business_Model_Canvas My CTO Friend website - https://myctofriend.co/ CRM - https://en.wikipedia.org/wiki/Comparison_of_CRM_systems Cookies - https://en.wikipedia.org/wiki/HTTP_cookie Intercom - https://www.intercom.com/ Facebook - https://www.facebook.com/ Google Analytics - https://analytics.google.com/analytics/web/ Segment - https://www.segment.io/ Hotjar - https://www.hotjar.com/ Heat maps - https://en.wikipedia.org/wiki/Heat_map Empathy maps - https://www.copyblogger.com/empathy-maps/ Business Model Generation book - https://www.amazon.com/Business-Model-Generation-Visionaries-Challengers/dp/0470876417 Episode 5: Know your customer - https://myctofriend.co/5 My CTO Friend The Podcast - https://myctofriend.co/podcast/ Pre-order a copy of Amaury's new book, Startup Without a CTO, and get an early digital version - http://startupwithoutcto.com/ Episode 6: CTO productivity hacks - https://myctofriend.co/6  Transcript  https://myctofriend.co/5#TRANSCRIPT

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