#67. On this episode of the Startup Savant Podcast, Ethan interviews Joe Calderon, founder, and CEO of Pelipost. Joe's mother's incarceration ignited the idea for Pelipost, a print-on-demand photo company that serves families of incarcerated individuals across the US. Joe discusses the challenges of starting Pelipost while being self-funded and facing competition. The episode also delves into the importance of effective communication with facilities and the power of a strong social media strategy.Pelipost Links: https://www.pelipost.com/https://www.instagram.com/pelipostapp/https://www.tiktok.com/@peliposthttps://twitter.com/pelipostappStartup Savant Links: https://startupsavant.com/podcasthttps://www.youtube.com/@StartupSavantPodcast/https://www.instagram.com/startupsavantpodcast/https://www.linkedin.com/company/startup-savant/

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