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Listen "EP 188 Building a Curated Fashion Marketplace for Women Over 45"
Episode Synopsis
Looking stylish and fashionable doesn’t have to end after you reach 45!Our guest, serial entrepreneur Janice Ozguc, is the Co-Founder of VNV – a curated, fashion marketplace that solves for fit, style and easy discovery for the modern woman whose desire to look great has not changed even though her body and fashion preferences have.Frustrated by the lack of stylish clothing for women over 45, Janice (a Baby Boomer) and her co-founder Rachel Stevens (a millennial) teamed up and launched VNV on 2/2/22, and the platform is soaring.Janice is a proven technology executive and entrepreneur, with a strong track record for driving business development, marketing and sales efforts from start-ups to Fortune 500 companies.She mentors entrepreneurial students at Harvard University and has been an Entrepreneurial Fellow for Boston University’s Entrepreneurial program, where she mentors students at all stages of developing a company. To learn more about VNV, please visit: https://www.shopvnv.com/Connect with Janice and follow VNV on social here:LinkedIn: https://www.linkedin.com/in/janiceozguc/ and https://www.linkedin.com/company/shopvnv/ Instagram: https://www.instagram.com/shopvienvie/ Facebook: https://www.facebook.com/shopvienvie 00:00 - meet serial entrepreneur Janice Ozguc05:00 - undergrad in art history, masters in electrical engineering, designing superconductors to fashion design - Janice has an awe*mazing lived experience!15:00 - fashion founders supporting fashion founders - woo hoo!29:30 - love the story that inspired the name VNV33:00 - VNV's customer acquisition strategy and social media strategy39:00 - VNV helps women 45+ to camouflaged and accentuate through their fashion marketplace44:00 - outstanding advice for identifying a startup's runway requirements51:00 - fastest ecommerce launch ever! From ideation to fully launched: 9 months.53:15 - listen to your customers and give them what the want. STITCH THAT ON A PILLOW!54:00 - how emerging fashion designers can be carried on VNV58:35 - best mindset hack for first-time founders to help them stay confidentThank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!Ande ♥https://andelyons.comCONNECT WITH ME ONLINE: https://andelyons.com https://twitter.com/AndeLyonshttps://www.facebook.com/StartupLifew... https://www.linkedin.com/in/andelyons/ https://www.instagram.com/ande_lyons/ https://www.pinterest.com/andelyons/ https://angel.co/andelyons TikTok: @andelyonsANDELICIOUS RESOURCES:JOIN STARTUP LIFE LIVE MEETUP GROUPGet an alert whenever I post a new show!https://bit.ly/StartupLifeLIVEAGORAPULSEMy favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here:
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