From in-person meetings, to speaking from the stage, to Zoom calls: your unique brand will be amplified when you have an authentic, signature style. Our guest, Solita Roberts, is the creator of Style to Impact, an image consulting platform. She teaches women entrepreneurs and professionals how to ditch the boring corporate uniform and adopt a more self-expressive wardrobe that empowers them, influences others, and has a bigger impact on their career or business.Through one-on-one and group image coaching, Solita works with you to align your style personality with your industry, career and business goals and turn your image into your best marketing tool, that empowers you, influences others, and takes you to the next level without compromising your femininity or individuality.Download Solita's eBook The 5 Secret Formulas here: https://www.styletoimpact.com/ebook To work with Solita and learn more about Style to Impact, visit: https://styletoimpact.com/ Follow and engage with Solita via:LinkedIn: https://www.linkedin.com/in/solitacroberts/Instagram: https://www.instagram.com/styletoimpact/00:00 - Meet Solita Roberts!05:00 - why Solita is a carnival lover!12:50 - the mythology behind professional attire and why authentic personal style is best25:00 - bridging the cultural, diversity gap through authentic style and expression30:15 - Solita's 5 Pillars of Style37:20 - outstanding advice for budgeting and choosing wisely when purchasing new, authentic styles for your wardrobe43:25 - how to find the perfect tailor for clothing alterations46:30 - the 5 secret formulas for going from frumpy to styling your bold, confident and authentic self - download here: https://www.styletoimpact.com/ebook51:20 - how Solita created her YES and turned her life around 55:40 - Solita shares this valuable advice for founders: give yourself grace and please don’t compare yourself to someone else’s highlight reel.Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!Ande ♥Ande Lyonshttp://andelyons.comANDELICIOUS RESOURCES:JOIN STARTUP LIFE LIVE MEETUP GROUPGet an alert whenever I post a new show!https://bit.ly/StartupLifeLIVEAGORAPULSEMy favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.SPONSORSHIPIf you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup L

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