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Listen "Best of Season 12: S12E10: Finding The Right Customer Acquisition Strategy with Zinda CEO Deepa Kartha"
Episode Synopsis
We are gearing up for Season 14, but in the meantime, enjoy one of our favorites from Season 12!As much as online ads and click-bait might try to convince you, customer acquisition is NOT one-size-fits-all.In most cases it takes a little trial and a lot of error to get it right for your specific industry, market, product, and use case.Zinda.xyz Founder & CEO Deepa Kartha is my guest this week to talk about her SaaS company's current road to product-market fit, and how they've completely changed their acquisition strategy after early mistakes.Find Deepa online:Twitter @deepakarthaToday's episode is brought to you by Sales Hacker. The world's smartest community of forward-thinking B2B professionals. Grab their latest expert-created articles, webinars, and podcast episodes at www.saleshacker.com Hosted on Acast. See acast.com/privacy for more information.
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