Bob is the co-author of the startup owners manual, a manual for starting up companies that aims at preventing many of the cardinal startup sins many founders make. together along with steve blank, the two spent 2 years conceiving, outlining, drafting, rewriting, and revising the global bestseller. A serial entrepreneur, bob left a lucrative broadcasting job at the age of 22 because the had a passion to start a company which he did 7 times over 3 decades. He describes his track record as 2 home runs, two base hits, and three great tax losses. Bob now teaches customer development and business modeling at columbia business school. he has also lead training session in mexico, russia, and other place around the world

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