Episode Synopsis "Traction and Customer Acquisition (during a pandemic) with Catalina Bentz"

Today we sit down with the incredible Catalina Bentz, the founder and CEO of Catan Pisco. Catalina is the first Chilean woman to own a Pisco company and bring it to the US. Catan launched in 2018 and is in over 25 Binny's locations, restaurants and bars across Chicago. Catan was picking up momentum until the COVID-19 shutdowns took effect. For a spirit like pisco that is not terribly well known in the U.S., Catalina was tasked with not just selling during a pandemic but educating consumers from afar to get them to grab a bottle of Catan the next time they venture into a store or do an Instacart order. Listen to this episode to learn more about how Catalina navigated traction and customer acquisition during the pandemic in one of our most inspiring episodes yet!

Listen "Traction and Customer Acquisition (during a pandemic) with Catalina Bentz"

More episodes of the podcast Startup From Scratch

• Launching Again with Iain Usiri
• Interpreting Pain with Avi Press
• Traction and Customer Acquisition (during a pandemic) with Catalina Bentz
• Launching Beta with Kyle Woumn
• Fundraising with Kennedy McDaniel
• Value Proposition with Kennedy McDaniel
• MVPs with Madelin Woods
• Co-founder Dating with Bradley Webb
• Ideating with L Baker
• INTRO TO YOUR HOSTS!