Today Nicole is joined by Rachel Waring, a creative consultant to talk all about Pinterest and how to make it work for you. Listen in for some really useful tips on what you can be doing differently on Pinterest, how the strategy differs from Instagrams, content repurposing, and most importantly how you can use it to grow your product business. 
KEY TAKEAWAYS
The first place you should start when using Pinterest is knowing why people are there. Stop treating it like Instagram and start treating it like Google. It has social elements but is also a search engine. 
Imagine you’ve had a party and you’re likely to share photos and videos of the party on Instagram, Tik Tok, or Facebook. Pinterest is where you go to plan the party in the first place, it’s a future planning tool. 
Think about what your ideal customer is searching for on Pinterest and aim to meet them there. You can then take them from whatever thing in common that might be to your page where your content is already targeted to what they like. 
Remember that Pinterest likes fresh original content from their creators and that is what it will push or promote the most. 
Think strategically about what words you’re using. Every word you use will help Pinterest put you in the right categories for people's searches. We want to avoid keywords and to use real sentences instead. 
One of the things that is so amazing about Pinterest is that your pins are evergreen. One optimised pin could bring you traffic for years to come. Rachel is still getting 200,000 monthly views on a wedding pin from 2019.  
BEST MOMENTS
‘My business could survive without Instagram but would struggle without Pinterest’
‘Pinterest is your vision board’
‘Make sure all of your boards are relevant to your ideal customer’ 
‘You don’t have to be on Pinterest all the time to get results’
‘You have to be patient with Pinterest’
EPISODE RESOURCES
Pinterest free challenge: https://rachel-emma-waring.ck.page/the-spark
1-1 packages: https://www.rachelemmawaring.com/creative-consultancy
Ignite Your Pinterest Strategy: https://www.rachelemmawaring.com/ignite-your-pinterest-strategy 
ABOUT THE HOST
Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line. 
Nicole now uses that experience and works as a consultant and coach for entrepreneurs and small to medium sized business owners, helping them start and scale their product businesses as The Buyer And Retail Coach (TM) 
Join the Start Scale Succeed waitlist. How to start & scale a product business. A 12 Week programme:  thebuyerandretailcoach.com/startscalesucceedwaitlist
CONTACT METHOD 
Website http://www.thebuyerandretailcoach.com
IG https://www.instagram.com/thebuyerandretailcoach/
TikTok www.tiktok.com/@thebuyerandretailcoach
LinkedIn linkedin.com/in/nicolehigginsuk 
Email [email protected] 
Newsletter https://thebuyerandretailcoach.com/newsletter-sign-up/
Book a call with me https://thebuyerandretailcoachltd.as.me/discoverycall

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