Outbound Engine: Bill Stathopoulos on Scaling B2B Startups, Cold Email Mastery & Building with Purpose

18/08/2025 34 min
Outbound Engine: Bill Stathopoulos on Scaling B2B Startups, Cold Email Mastery & Building with Purpose

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Episode Synopsis

Episode Summary:In this episode of Start. Scale. Exit., Ivan Galvez sits down with Bill Stathopoulos, CEO of SalesCaptain, Clay London, Club Lead, Top Lemlist Partner, and a go-to expert for building B2B outbound systems that work. Bill shares how he took a startup from just $200/month in revenue to over $1M using cold email, laser-focused ICPs, and scalable outbound frameworks.Together, they dig into the architecture of great outbound: what founders get wrong, how to build campaigns that convert, and why most early-stage companies don’t fail from a lack of effort, but from poor targeting and messaging. Bill also opens up about how childhood Lego-building turned into a lifelong obsession with scalable systems, team building, and long-term thinking.If you’re a founder or GTM leader looking to replace founder-led selling, scale your sales motion, or unlock outbound at a whole new level—this conversation is packed with tactical insight and grounded inspiration.🔑 Key Takeaways:How Bill scaled a startup from $200 to $1M+ in revenue using outbound onlyWhy great outbound = targeting × messaging × deliverabilityThe mistake most founders make when they send cold emailsHow AI and automation tools like Clay are reshaping outboundThe truth about “done-for-you” outbound—and why frameworks matter more than toolsWhat it takes to scale sales without scaling burnoutThe critical role of early systems in reducing founder dependencyWhy outbound start before your product is even readyThe power of personal purpose in long-term startup buildingHow to build, test, and scale outbound like a product💡 Golden Nugget:“Outbound isn’t about being louder—it’s about being more precise. You don’t need more leads. You need the right ones, with the right message, at the right time.”Mentioned in the Episode: Website: salescaptain.io/?ref=linkedin LinkedIn: linkedin.com/in/billstath Clay – Bill's favorite data enrichment and automation tool Lemlist – Cold email platform of choice for high-performance outboundListen Now & Subscribe:Apple Podcast: https://podcasts.apple.com/us/podcast/start-scale-exit-by-sintesys/id1821116362Spotify: https://open.spotify.com/show/67vlE6A7nyoz7imV97qhqKAmazon Music: https://music.amazon.com/podcasts/ffad99ff-f3b7-4ac5-85e8-b85cde4a1c8d/start-scale-exit-by-sintesysOr find us wherever you get your podcasts.Powered by Sintesys.us Sintesys helps SaaS founders scale their platforms and customer experiences with high-performance development and support.

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